"...comic books are by far the favourite reading matter of our soldiers and sailors, that some forty million comic books are sold a month, and that some seventy million people are estimated to read the newspaper comic strips everyday"- Dwight Macdonald
there are prizes for film, music and traditional art, so why not comics? the most notable one in the west would be The Eisner Awards, dubbed the "Oscar" for comics (an award given out by Comic-Con International,
"a nonprofit educational organization dedicated to creating awareness of and appreciation for comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contributions of comics to art and culture." )Looking through the list of awards, some parallels to the Oscars may be drawn:
- Best Graphic Album (best picture)
- Best Writer/Artist (best actor/actress)
- Best Coloring/ Best Lettering (best sound/ best graphics)
- Best Reality-Based Work (best visual effects)
- ...
- Best Publication for Kids
- Best Publication for Teens
in the east, manga is the equivalent of comics, and awards are also given out. some notable ones are the Shogakukan Manga Award(jp), Kodansha Manga Award(jp) [prizes are valued around 1 million yen (USD 13,000)], or the Tezuka Award/Akatsuka Award [winners usually gain recognition and/or have their own weekly manga series published. (i.e.Weekly Shōnen Jump.)]
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some comments
similarities with mass culture (agreements with Dwight MacDonald)
- MacDonald talks about how Mass Culture "blurs age lines"(p.66). Perhaps this is true for comics as the graphic nature of comics makes it accessible and enjoyable by all. (ref to Best Publication for Kids, Eisner and the Children's Category for manga awards)
differences with mass culture (disagreements with Dwight MacDonald)
- MacDonald claims that Mass Culture is manufactured wholesale, that the "serious artist rarely ventures" (p.59), yet the industry holds artistic value that is worthy of acclaim (ref to Best Penciller/Inker or Penciller/Inker Team, Best Painter, Best Coloring, etc.)
- MacDonald states that Mass Culture creates masses which are "...a large quantity of people unable to express themselves as human beings because they are related to one another neither as individuals or as members of communities" (p.69). But events like ComicCon is strongly evident against this claim as many people still turn up to share ideas and interests, even to the extent of dressing up as their favourite characters (i.e. Cosplay).
Fans dressing up as their favourite characters at ComicCon 2006
other comments
- on one hand it may be possible to capitalise on popular taste and exploit the masses as what Mass Culture is said to do, but on the other hand comics could be a form of expression of the people (representing popular taste) and hence it is as spontaneous as Folk Art, as Dwight MacDonald puts it "...autochthonous expression of he people, shaped by themselves".
- the Eisner Award celebrates art and culture, and represents the combination of popular taste and artistic merit?